In the case of women, the two focal areas are the breasts and pubis, while in case of men, the focal area is the male genitals. Massages have been used for medical purposes for a very long time, and their use for erotic purposes also has a long history. The person providing the massage is called a masseur (male) or masseuse (female). The process may achieve or enhance the recipient's sexual excitation or arousal and sometimes achieve orgasm. Erotic massage is the use of massage techniques by one person on another person's erogenous zones for their sexual pleasure.